Ashirvaad ITC Master Chef Turmeric Powder

Aashirvaad (by ITC) is one of the most trusted names for turmeric in India, largely because they test their spices for over 470 pesticide residues to meet high safety standards.

The “ITC Master Chef” branding is often used for their institutional or premium culinary range, though it is essentially the same high-quality Aashirvaad Turmeric Powder found in retail.

Current Pricing (2026 Estimates)

Prices can vary slightly by platform (BigBasket, Amazon, Zepto), but here is the general range:

Key Quality Highlights

• The 4-Step Advantage: Aashirvaad uses a specific process (sourcing, cleaning, sun-drying, and automated grinding) to ensure the natural oils and the golden “Curcumin” content are preserved.

• Purity: It contains no added colors or fillers. You’ll notice the color is a natural golden-yellow rather than a fluorescent bright yellow.

• Chef-Approved: The “Master Chef” label signifies that the blend is consistent enough for professional kitchens, where color and potency must be the same in every batch.

Quick Tips for Use

1. Storage: Turmeric loses its color and medicinal properties if exposed to direct sunlight. Keep this in an opaque, airtight jar.

2. The Pepper Trick: To get the most health benefits (anti-inflammatory) from the curcumin in this powder, always consume it with a pinch of black pepper, which helps your body absorb it significantly better.