Eastern Chilli Powder 100g

Eastern Chilli Powder (100g) is one of the most popular red chili powders in India, especially in the south. It is known for its vibrant red color and a sharp, consistent heat that works perfectly for traditional curries and pickles.

Price Guide (February 2026)

The MRP for the 100g pack is approximately ₹58 – ₹62, but it is often available at a discount on major grocery platforms.

Key Quality Highlights

• Flavour Lock Technology: Eastern uses a specialized process to ensure that the natural oils and the “kick” of the chili are sealed in, keeping the powder fresh for up to 12 months.

• Premium Sourcing: They primarily source their chilies from Guntur (Andhra Pradesh), which is world-famous for producing chilies with the perfect balance of capsaicin (heat) and color.

• Purity: The product is lab-tested to ensure it is free from artificial colors like Metanil Yellow or Sudan Red, which are sometimes found in unbranded powders.

Usage Tips

1. For Color vs. Heat: This is a standard red chili powder, meaning it provides a strong heat. If you want a deep red color without the intense burn, you might want to mix it 50/50 with Eastern Kashmiri Chilli Powder.

2. Tempering (Tadka): To get the best color in your dals, add a pinch of this powder to hot oil/ghee at the very end and pour it over the dish immediately. Careful: Chilli powder burns in seconds!

3. Storage: Red chili powder is sensitive to moisture and light. Always store it in a dry, airtight glass jar in a dark cupboard to maintain its pungency and bright color.