Eastern Chana Masala (100g)—often labeled as Chana Chole Masala—is a popular choice for making authentic, restaurant-style chickpea curries. As a brand with strong roots in Kerala, Eastern is known for its “flavor lock” processing and high-quality sourcing from the Western Ghats.
Price Guide (2026)
The MRP for the 100g carton is approximately ₹66, though prices often fluctuate on quick-commerce apps.
| Platform | MRP | Offer Price |
| BigBasket | ₹66 | ₹66 |
| JioMart | ₹66 | ₹60 – ₹64 |
| Zepto / Blinkit | ₹66 | ₹58 – ₹66 |
| Local Stores | ₹66 | ₹65 – ₹66 |
Key Highlights
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Flavor Profile: It features a unique blend of Pomegranate Seeds (Anardana) and Dry Mango (Amchoor), which provides the characteristic dark color and tangy depth found in traditional Punjabi Chole.
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Flavour Lock Technology: Eastern uses a specialized grinding and packaging process to ensure the volatile oils and aroma remain trapped inside until you open the pack.
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Natural Purity: This 100% vegetarian masala contains no artificial colors or preservatives, making it a cleaner choice for everyday cooking.
Inside the Pack: Key Ingredients
The blend is complex, featuring over 15 spices to ensure a balanced taste:
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Tangy Base: Pomegranate seeds, Dry Mango (Amchoor), Tamarind.
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Warmth: Cumin, Black Pepper, Cinnamon, Clove, Cardamom.
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Aromatics: Coriander, Fennel, Mint Leaf, Nutmeg.
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Earthiness: Turmeric, Fenugreek, Dry Ginger.
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